How Segment.com addresses app fatigue and why that's so important

I've been working for the last six months to build a long-term roadmap for the products at my nonprofit technology company in North Carolina, and one of the products I discovered during my research into data segmentation and analytics tools was Segment.com. I was pretty sure when I found it that I had found something substantially valuable to nonprofits, but it took me a free trial and few months to really wrap my head around the value it brings to any startup or small business struggling with "app fatigue".